Putting sustainability at the heart of your organisation’s culture



A meaningful sustainability strategy with clearly defined goals and measurable outcomes should be a cornerstone of any organisation’s culture.

Sustainability, which includes issues such as managing the impact on the environment and operating in an ethical and principled manner as well as putting in place a culture that engages and supports all internal and external stakeholders, can play a highly important and positive role in enhancing the performance of any organisation.

For example, a socially responsible organisation is likely to attract and retain the best people. It is also likely to promote greater commitment and a much higher level of engagement among employees.

In addition, in a world where stakeholders expect transparency and accountability from organisations in their community, sustainability is rapidly becoming a strategic imperative.

Sustainability in the context of the evolving world of work

Research conducted by YouGov on behalf of Ricoh revealed UK workers’ viewpoints of the overall culture and practices of British businesses and what they believe marks a responsible company today. Key findings include:

  • 77% of workers believe that businesses must treat employees well to be considered a responsible business.
  • 57% of workers believe that businesses should reduce environmental impact as much as possible to be considered a responsible business.
  • 20% say they believe the majority of businesses operate in a responsible way.

Research, conducted by YouGov on behalf of Ricoh, polled 1,226 workers aged 16+ in the UK, 2015.

The bigger picture: Why you need a digital strategy for the new world of work

The traditional analogue way of doing things is no longer a viable long-term strategy. Forward-thinking organisations have recognised that a strategy to support digital business transformation is essential for success.

Despite its importance, sustainability forms one component of such a digital strategy. Other components include agility, information management, innovation, mobility, and productivity.

Moreover, we at Ricoh believe that an effective digital strategy should include three fundamental goals:

  • Empower your people – transform the workplace into a digitally-optimised environment that supports collaboration and knowledge-sharing to enhance productivity and innovation.
  • Optimise your business processes – identify opportunities to introduce more efficient and effective ways to manage your organisation, embedding information security and sustainability into your operations.
  • Optimise the value of your technology and IT infrastructure – deliver a strategy to support the needs of the workforce and the organisation.

We call this three-tier approach Growth Through Workstyle Innovation. It defines our view on the current and emerging opportunities and challenges for organisations looking to develop and engage their workforce.

Growth Through Workstyle Innovation also sets out the case for investing in the tools, digital services and the technology infrastructure needed to empower the workforce to collaborate and share information, and thereby enhance their productivity and engagement.

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