Ricoh Company, Ltd. has established P.T. Ricoh Thermal Media East Asia Pacific (hereinafter “RTM-EAP”), a company responsible for local slit operations and marketing of thermal transfer ribbons across the country, in Bekasi, West Java, Indonesia. RTM-EAP has already commenced operations. Slit operations involve cutting and processing of thermal transfer ribbons from whole rolls to create end products.
In the Thermal Media Business, Ricoh develops, produces and markets durable, high-value-added thermal paper used mainly for barcodes, and thermal transfer ribbons used for production control as well as logistics and inventory control, such as for food POS. The company has earned a large share of the market in many regions around the world. As for high-growth markets like China and other Asian countries, Ricoh entered the Chinese market in 1997 and the Indian market in 2012, and is aggressively pursuing business in these markets.
Indonesia is expected to become the largest country in terms of consumption in the ASEAN region in the future. With the expansion of consumption, the demand for barcode labels is expected to grow significantly from now on. Ricoh will launch local slit operations as one of the earliest manufacturers doing so, enabling the company to provide products used for industrial applications, foods and logistics that meet local customer needs in size and environment-resistant characteristics.
In addition in other ASEAN markets, which are predicted to expand similarly, Ricoh will accelerate its business by establishing a customer-oriented production and marketing structure centered on Indonesia.
Name: P.T. Ricoh Thermal Media East Asia Pacific
HQ address: Bekasi, West Java, Indonesia
Business: Slit operations and marketing of thermal transfer ribbons
Capital: 15 billion Indonesian rupiah (about 140 million yen)
Investment ratio: 99% by Ricoh, 1% by Ricoh Asia Pacific
Establishment: July 1, 2015
Chairman: Yasutomo Mori
Managing Director: Tomiharu Kinoshita
Number of employees: 11 (the first year of establishment)