Ricoh India launches eco-friendly multifunction printer series to further strengthen market leadership



Ricoh India has recently launched a new A3 Multifunction printer series, MP 2014/2014D/2014AD. Ricohprinter is already the market leader in copier-based Multifunction Printers (MFPs) in India, and these newly launched models will help the company to expand the market and further strengthen its leadership in the industry. According to IDC, Ricoh is the No.1 in Copier-based Laser MFP market, with a market share of 25.18% in H1 of 2015. In Copier-based Laser Colour MFP, Ricoh is already the undisputed market leader, with a market share of 35.47%.

With introduction of this new series, Ricoh India plans to expand the market in the entry-level A3 market segment. These models are ideal for SMB and government sector, as well as small workgroup device in large enterprises. The models will also reinforce the brand’s reach in Tier-II and Tier-III cities.

The Ricoh MP 2014/ MP 2014D/ MP 2014AD is an A3 black-and-white MFP with an output speed of 20 ppm, providing maximum efficiency for document processing in the office. The printers are affordable, with economical initial cost as well as low operating expenses. The MFP comes equipped with superior features such as ID card scan function, i.e. it scans both sides on to a single image file which saves time and money, short-cut keys to perform specific tasks quickly, scan to e-mail/folder with optional network card, stored print to easily store and print standardised format and special documents as and when needed. The MFP also has multiple toner line-up that the customer can choose based on their print volumes. What is unique to the new MFP series is the eco-friendly feature, with an Energy Saving Key that allows the device to go into sleep-mode, reducing energy consumption. Automatic Document Feeder (ARDF) makes the MP 2014AD more cost-effective as it speeds up copying and scanning.

Ricoh India today has a channel partner network of around 4000 across the country, selling Laser Printers and Multi-Function Products, Projectors, IT Solutions and Cameras. The newly launched MFP series will help Ricoh to further strengthen the channel base and achieve their aggressive expansion plans.


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