WWF and Ricoh launch a PENTAX co-branded binocular



As part of its CSR efforts, Ricoh India has joined hands with WWF to launch a PENTAX co-branded binocular –Papilio II 8.5×21 WF. It enables users to get closer to their favourite wildlife and all that nature has to offer with these high quality binocular–it comes with fully multi-coated optics and aspherical lenses for edge-to-edge clarity, a unibody design, and extreme close focusing capability.

Key features:

  • Magnification: 8.5X
  • Effective aperture of objective lens: 21 mm
  • Weight: 290 gm
  • Dimensions: 116 x 110 x 55 mm (HxWxB)
  • Special WWF strap

The binocular will be sold through WWF India web store and Ricoh reseller network. Ricoh India is the second Ricoh subsidiary in the world to introduce this model in association with WWF. Ricoh will contribute part of the proceeds from the sale of this product to support WWF’s conservation work.

Ricoh is already partnering with WWF in ‘Project Nature Watch’, launched on  Earth Day (April 22) this year. Under the collaboration, around 200 high-end Pentax binoculars will be handed over to the frontline staff of forest departments to support wildlife monitoring and patrolling activities across five major biodiversity landscapes of India:

  • Khangchendzonga (Sikkim and northern West Bengal)
  • Western Indian Tiger landscape (Rajasthan & MP)
  • Kaziranga-KarbiAnglong (south of Brahmaputra river, Assam)
  • North Bank (north of Brahmaputra river, Assam & Arunachal)
  • Central Indian SatpudaMaikal (Maharashtra, MP &Chhatisgarh)

These landscapes are habitats to some of the rare and threatened species such as red pandas, snow leopards, tigers, elephants, rhinos, and numerous species of butterflies, birds, and plants.

Ricoh’s water-proof cameras will also be extensively used by the WWF-India team working in marine habitats across five coastal states of Gujarat, Goa, Kerala, Andhra Pradesh, Odisha and the Lakshadweep Island. The cameras will go a long way in helping monitor marine biodiversity in these locations and assessing the distribution, population status, health and behaviour of several priority species. All the equipment will be manufactured by Ricoh Imaging Corp (Japan).

This endeavour is in line with the values and CSR ethos of Ricoh, where the company commits itself to create ‘Harmony with Environment’. It is yet another milestone in Ricoh’s history as a responsible corporate citizen committed to preserving the invaluable biodiversity of our country, and conserving the rich natural heritage of our planet.

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