To commemorate Earth Day 2016, Ricoh India launched ‘ProjectNature Watch’ in association with WWF-India, on Earth Day (April 22) at the WWF India Headquarters.
Under the collaboration, around 200 high-end Pentax binoculars will be handed over to the frontline staff of forest departments to support wildlife monitoring and patrolling activities across five major biodiversity landscapes of India:
- Khangchendzonga (Sikkim and northern West Bengal)
- Western Indian Tiger landscape (Rajasthan & MP)
- Kaziranga-KarbiAnglong (south of Brahmaputra river, Assam)
- North Bank (north of Brahmaputra river, Assam & Arunachal)
- Central Indian SatpudaMaikal(Maharashtra, MP &Chhatisgarh)
These landscapes are habitats to some of the rare and threatened species such as red pandas, snow leopards, tigers, elephants, rhinos, and numerous species of butterflies, birds, and plants.
The water-proof cameras will also be extensively used by the WWF-India team working in marine habitats across five coastal states of Gujarat, Goa, Kerala, Andhra Pradesh, Odisha and the Lakshadweep Island. The cameras will go a long way in helping monitor marine biodiversity in these locations and assessing the distribution, population status, health and behaviour of several priority species. All the equipment will be manufactured by Ricoh Imaging Corp (Japan).
The launch event was preceded by a round table discussion to share insights on the programme and the planned mode of deployment, as well as the competency of Ricoh India in the field of cameras and binoculars. This event was well covered across major media –across print, online and social.
This endeavour is inline with the values and CSR ethos of Ricoh, where the company commits itself to create‘Harmony with Environment’. It is yet another milestone in Ricoh’s history as a responsible corporate citizen committed to preserving the invaluable biodiversity of our country, and conserving the rich natural heritage of our planet.
Speaking about the partnership, Ravi Singh, Secretary General & CEO, WWF-India said, “Frontline staff in forests are the protectors of our natural habitats, responsible for safeguarding wildlife populations. In coastal areas, our field staff ensure safety of several marine species. We thank Ricoh India for their contribution by way of field equipment which will be provided to some frontline units, thereby enhancing their capacity and morale. Such joint collaborations are contributory to conservation measures in the country.”
Speaking about the project, AT Rajan, MD & CEO, Ricoh India said, “Ricoh strives to realise a sustainable ecosystem by not only reducing environmental impact in its operations and product usage, but also by maintaining and improving Earth’s self-recovery capabilities and biodiversity. ‘Project Nature Watch’, in association with WWF-India, is our endeavour to strengthen technology enabled conservation initiatives for forestry and marine ecosystem. We are hopeful this collaboration will lead towards prosperous biodiversity of our nation and natural capital for Earth at large.”